A shared vision turned into reality.

Tulip has partnered with the world’s most innovative retailers who share our vision to change the way retail is being done by enabling their greatest asset: store associates.

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Coach partners with Tulip to offer enhanced product customization with monogramming

Coach—one of New York’s most iconic luxury fashion brands, partnered with Tulip Retail to offer store associates a mobile-first tool to better engage with customers in-store. With Tulip’s bespoke monogramming tool, store associates can work shoulder-to-shoulder with customers to customize bags and wallets on iPads, testing fonts, colors, and placement before the bag ever goes to print.

With this year marking its 75th anniversary and the growing need for traditional retailers to leverage cloud- and mobile-first technologies, Coach is leading the way by redefining the role of the store associate as more than a one-dimensional order taker. Instead, Coach is building a fleet of product and style experts able to meet the growing demands of customers with enhanced tooling.

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How Toys"R"Us store associates are bridging the gap between online and in-store

With incumbents like Amazon and Walmart offering flexible shipping, returns, and product availability, Toys”R”Us customers would visit Toys”R”Us and showroom, then buy the product online, and ship-to-home. Toys”R”Us, a global brand once known as a “category killer”, understood the need to offer a more seamless shopping experience for their customers no matter the channel. The challenge to bring decades-old legacy systems into the cloud-first, mobile-first age has up until now been expensive, acquiring extensive manpower and years to execute.

Toys”R”Us partnered with Tulip to take several, disparate legacy systems to simplify, normalize, and centralize data using our out-of-the-box omnichannel Commerce Engine. With Tulip-enabled iPad and access to the Toys”R”Us product catalog, store associates are able to provide the information customers need quickly and seamlessly. From real-time access to product details and features, to inventory availability and customer reviews, the introduction of the product catalog has yielded a double-digit lift in overall basket size.

Having Tulip’s mobile and cloud platform in place to integrate with existing, legacy infrastructure makes it easy for Toys”R”Us to augment the in-store experience. In fact, they’ve been able to easily add mobile POS to the mix, enabling store associates to transact from anywhere in the store and ship-to-home or ship-to-store to close the sale.

You might like: How store associates using simple tools can bridge the gap and create consistency from the store to head office.

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Bonobos Guides are giving traditional retailers a run for their money

Making the move into physical retailer gave Bonobos a major advantage over traditional retailers when it comes to technology innovation, who are up against dozens of legacy back-end systems that simply can’t integrate with mobile. Bonobos brought the online in-store by giving store associates access to laptops and product information while working alongside a customer. Guides would perform all transactions through the Bonobos website, which meant a customer would either sign in or create an account in the store, then a Guide would add their final selections to the cart, and ship. But store associates needed a faster, better, and more impactful way to interact with customers.

By making the move to mobile, Bonobos store associates can login to any Tulip-enabled iPad and have immediate access to customer and product information. The power is now in the hands of the store associate, who can review their customer’s shopping preferences and then use the data to encourage future interactions and visits. From the moment a store associate welcomes a guest into the shop, to the moment they transact using our built-in mobile point-of-sale (mPOS), Tulip is powering the Bonobos omnichannel journey in one, easy-to-use iOS app.

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Frank + Oak Style Advisers power next generation stores with mobile technology

Next generation menswear retailer, Frank + Oak, began as a pure play merchant who opened stores as a way to augment the shopping experience, turning it into a destination where customers can hang out, grab a coffee, or get a shave at the barber shop.New customers fill out an online profile where they list their sizes, preferred styles and colours. Algorithms, coupled with human style advisers, suggest purchases, which are then shipped to the customer. The more a person buys, the more customized their future recommendations become.

According to Co-Founder and CEO, Ethan Song “a lot of our customers go into our stores with their girlfriends…Our role is to be our customers’ girlfriends – a trusted adviser to help them look good.” When a customer comes into a store, it’s an active experience where a Style Adviser is with them for 30 minutes. With Tulip-enabled iPads, they’re equipped with detailed product information, paired with data and insight around customer style and shopping preferences, empowering them to make expert decisions on the spot.

“We’re taking ecommerce-like technology and bringing it into the store,” Tulip Founder and CEO, Ali Asaria says. “You can’t just have zero-skilled workers. We just haven’t traditionally given these associates the tools they need.”Frank + Oak’s fleet of highly skilled advisers are driving a new standard for better service and knowledge base that traditional retailers are surely to take note from.

You might like: Customer Data and Tech Drive Frank & Oak’s Online and In-Store Experiences.

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