Tulip Retail recently surveyed over 1000 consumers to understand their experience in brick & mortar stores, specifically their experience with store associates.
There’s been an explosion of mobile solutions being deployed in stores from “line-busting” to “endless-aisle” to “clienteling”. But why now? This article explores the top macro drivers creating the perfect storm for mobile associate apps.
The notion of relationships, building trust, and emotional loyalty with customers have traditionally been reserved for luxury brands, but regular retailers can also establish these types of relationships with their customers in various ways.
Executives from Tulip Retail, Bonobos, and FitForCommerce took the stage at NRF’s 2017 Big Show to discuss how retailers are enabling store associates with mobile technology to surpass today’s customer expectations.
As the retail landscape becomes more competitive, it might be time to bring back this old concept that made them successful in the past: clienteling.
Tulip's Head of Product, Jan Kotowski, talks about how to approach clienteling by understanding key store associate behaviors and how to line these up with customer behaviors as they move along the path to purchase.
At Tulip, we believe that enabling your store associates with mobile technology is the single-most effective tactic to drive the greatest lift in sales conversions and brand loyalty. But you need to have these eight key elements in order to build or buy a store associate app project that will succeed.
See how brands like Toys"R"Us are creating a world-class store experience with mobile- and cloud-first tools for store associates.
How store associates are becoming knowledge experts through the use of document management and access to collaborate and share information from anywhere in the enterprise.
How providing store associates with 360° communication across the enterprise and tools for information and content management turns average order takers into elite power-sellers.
How store associate training, sales enablement, and access to relevant product content through mobile technology will turn the average into brand storytellers.
Next generation store associates are using iPads for training, communications, announcements, customer history, and clienteling.
Learn why investing in your store associates with better access to product, customer, and store information through mobile technology is the smartest thing you could do.
Armed with iPads, see the ways in which Bonobos Guides have turned the shopping journey into an experience that verges on the “theatrical”.
Tulip’s Top Picks: You need to give these tools to your store associates in order to thrive in an information-enabled world
Learn how using Tulip will make accessing product details, reviews, comparisons, and availability as easy as scanning a bar code for retail store associates.